Nastassia Charles
Principal: Strategy, Brand and Immersions
About Nastassia Charles
Nastassia Charles is Principal: Strategy, Brand and Immersions at The Strategists. Her role spans high-level strategic client work, local and international immersions, brand development and executive engagement.
She is involved in shaping and delivering strategic programmes for senior leaders, including executive immersions, masterclasses, leadership offsites, board-level engagements and market-facing platforms. Her work sits at the intersection of strategy, experience design, stakeholder engagement and execution, helping to ensure that complex programmes are clear, relevant and impactful.
Nastassia brings more than a decade of experience across event management, executive support, stakeholder engagement and high-profile platform delivery.
Before joining The Strategists, she served as Events Manager at ABN Event Productions under the ABN Group, which includes CNBC Africa and Forbes Africa.
In this role, she worked on specialised events across the media, publishing, education and business leadership sectors.
Her experience includes specialised events such as the Future of Education Summit, the All Africa Business Leaders Awards, Forbes Africa 30 Under 30 and the Forbes Woman Africa Leading Women Summit. Across these platforms, she worked with senior executives, sponsors, speakers, partners and suppliers, contributing to the successful delivery of high-profile business and leadership events.
At The Strategists, Nastassia contributes to the firm’s strategic client engagements, immersion work, brand presence and executive relationship platforms. She brings a strong ability to translate intent into delivery, connect moving parts, manage complexity and ensure that ideas are carried through into well-executed outcomes.
She is known for her professionalism, discretion, attention to detail and ability to bring structure and calm to high-pressure environments. Her work is grounded in strong judgement, practical execution and a deep commitment to client experience.
Outside of work, Nastassia is an avid reader with a particular interest in Victorian-era literature. She is also involved in animal welfare and community outreach, reflecting her broader commitment to learning, care and social contribution.
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