The Scope

Cold storage is one of the major progressions in modern industry. With this technological development, the transport of food, lifespan of perishables and overall storage capacity of many FMCG industries were majorly progressed.
 
One of Africa’s trusted specialists in cold storage contains major potential and capabilities not only nationally within South Africa, but from a continental standpoint as well.
 
The Strategists were approached with the duty of developing an actionable plan that not only appropriates the brand into the lives of their customers but also does so in a way to reach their expected profit growth by 2026

The Method

Crafting a plan for a firm that already maintains a foothold in the market is not as simple as one might think. At The Strategists, our goal is to leverage the already existing key aspects that make a firm unique and incorporate new and applicable solutions to their problems.

In summary, to develop and execute these requirements, our firm crafted a four-pronged, strategic approach that saw our client not only maintaining their existing presence in the market but furthering this immensely.
 

Our goals were as follows:

• Get Gauteng to thrive and break even by 2024.
• Increase the national footprint of the organisation and establish a facility in KZN by 2024.
• Expand into Africa.
• Maintain the presence and position in Cape Town and Walvis Bay.
   

Catering to these aims, The Strategists formulated a sustainable plan to develop the capacity of the firm, strengthen the administrative aspects as well as utilize existing resources and formulate new approaches with them.

The Takeaway

One of our key beliefs is that the ability to craft innovative functions within any firm is more than possible.
Any company with the potential to grow should do so. At The Strategists, our aim for this client was not merely for profitability but also to cement the brand into the logistics market nationally and across the continent by matching their goals and leveraging what makes them unique.