Exploring Global Food and Beverage Insights: France & Thailand

Delving into global markets offers unparalleled learning opportunities, especially when it involves gaining insights from diverse cultures and industries.

Bespoke Immersions facilitated a program for South African Food and Beverage sector executives, focusing on the unique landscapes of France and Thailand. This program was designed to provide a comprehensive sensory journey, highlighting global strategies, market understandings and leadership practices.

France: Culinary Excellence on a Global Scale

France stands as a global economic powerhouse, with its food processing industry at the forefront of innovation and quality. With a €213 billion turnover in 2017, France’s food sector showcases a blend of tradition and innovation, employing over 17,600 food processors. The country excels in dairy and meat production, contributing significantly to its revenue, alongside a vibrant beverage market.

Key French Engagements

Europe-Africa Relations: Insights from the Special Envoy of President Macron for the Africa Initiative at Institut Montaigne.
Climate and Food Security: Discussions with a Senior Policy Analyst at the OECD.
Innovations in Food: Learning sessions with ESSEC Business School.
Agriculture Ethics: Conversations on responsible business practices in the agri-sector with the OECD.

Thailand: A Dynamic Food and Beverage Hub

Thailand, a key player in Southeast Asia, presents a thriving food and beverage industry, driven by its youthful population and a shift towards more sophisticated consumption patterns. The industry, contributing 21% to the GDP, is known for its significant exports including rice, seafood and sugar. In 2020, the export value reached $32.7 billion, highlighting Thailand’s critical role in the global food market.

Key Thai Engagements

Market Landscape: An overview with KPMG Thailand.
Health and Market Demand: Collaborations with Get Fresh for aligning business strategies.
Cultural Influence: Creating the “Coachella of Asia” with Wonderfruit’s founder.
Culinary Excellence: Experiencing the Michelin Guide with its Managing Director for Asia and the Middle East.
Gastronomy Exploration: A curated tour through Bangkok’s food scene.
Brand Journey: Insights into Nespresso’s success in Thailand.

Impactful Learnings

This immersive journey across France and Thailand offered senior executives a unique blend of cultural, economic and industry-specific insights. From the refined culinary practices of France to the vibrant market dynamics of Thailand, participants gained a deeper understanding of global food and beverage sectors, equipping them with the knowledge to innovate and lead in their respective markets.