The Strategists

Dr. Tracey Toefy


Dr. Tracey Toefy

Expertise: Strategy DesignKeynote SpeakingCorporate Advisory

Tracey Toefy is a strategic advisor with a strong academic background in the areas of research, strategy, and academic writing who provides rigour and diligence to the projects and processes she is involved with. Tracey has a Ph.D. from the University of Cape Town and an MPhil in Strategy from Gordon Institute of Business Science (GIBS). She is currently a member of the faculty at GIBS, teaching in the areas of strategy formulation, strategy implementation, communication, and research. Tracey also serves on the boards of various NGOs and organisations.

From a consultancy perspective, Tracey has major experience in consulting and working with both MBA and Doctoral candidates in refining their academic success. Through rigorous and dedicated intervention, she has managed to not only create an excellent system for the education of postgraduates but also raise up a new generation of intellectuals in the business world.

As a strong academic and passionate educator, Tracey consistently aims to provide insights while leveraging her industry expertise to not only educate students and candidates at the GIBS institute but also in a corporate capacity. Utilising her skills and experiences, she serves as an excellent advisory member to any executive team, sharing external perspectives and reigning them into an internal point of view.

Speaking Topics:

  • Accent discrimination, linguistic capital and the evaluation of strategic opportunities.
  • Strategic Implementation.
  • Business communication for impact.
  • Research Design.
  • Research and Statistics.

Our People

Team Member – Abdulla

Abdullah Verachia

Expertise: Strategy execution, The disruption series, Strategy design, innovation

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Maryke Moldovanos

Executive: Bespoke Immersions

Team Member – Frank Magwegwe

Frank Magewgwe

Expertise: Coaching, Resilience and Personal Development , Keynote Speaking, Strategy 

Siphiwe Moyo

Expertise: Leadership, Personal Development, Speaking, Consulting

Lisa Botes

Expertise: Strategy,  Innovation, Consultancy Amplified

Team Member – James Urdang

Mahfooza Hussain

Expertise: Strategy, Coaching